Commercial development of areas for new construction
My consulting approach combines market analysis, luxury vision, and value maximization for the investor/developer.
The goal is to transform the land into a desirable project even before construction begins.
Here is my strategy for commercial development:
Development of Strategic Vision through Due Diligence and Feasibility Analysis of the Project: (Before selling the lot, you need to sell the project that can be developed on it.)
It is necessary to verify the zoning and land use (Master Plan, PGT, etc.), buildable indices (maximum volume), existing constraints (landscape, archaeological, hydrogeological), and ancillary charges.
An updated Urban Destination Certificate (CDU) is required.
I understand what the market wants: requested property types, selling prices (analysis of nearby developments with similar characteristics).
Based on market expectations, a preliminary feasibility study must be produced — including a conceptual layout and a preliminary construction cost estimate — creating a development concept that gives a name and identity to the future project (branding).
To make the project understandable and visually appealing, it is essential to prepare high-quality, realistic 3D renderings and visualizations of the ideal project (e.g., model villa, model penthouse).
If necessary, it is advisable to prepare a financial and economic dossier for potential investors that clearly demonstrates:
Land Purchase Cost + Charges
Estimated Total Construction Cost
Expected Revenue from Final Sale (price per sqm by property type)
Potential Profit Margin (ROI)
Private and confidential meetings should be organized on-site (or in the office) with potential buyers, using the dossier to project the future cash flow of the operation — highlighting added value, approval speed, and pricing strategy.
I believe that the sale should not be based on cubic meters alone, but on the financial projection and minimized risk offered to the developer, presenting a turnkey project designed for success in the targeted segment of the market.
